As in most walks of life, it is not what you say, so much as how you say it. In trying to sell something the right and wrong words can have an immediate effect:

The RIGHT words can:-
Sell
Excite
Convince
Convert
Inform
or Reassure

whereas the WRONG words can:-
Confuse
Bore
Mislead
Distract
or Just Turn Off

What do you want to do to your potential customers?
Using the services of a professional may make all the difference between the first list and the second.

You will find me proficient, yet very approachable and flexible, and very aware that, in this business, you sometimes come up against (almost) impossible deadlines. I am also awake to the fact that in some cases the copy must fit around a creative concept, whilst in others the copy theme will dictate the creative layout. In either case we have to work together and be on the same wave length.